Brochures

How did Citroën approach the public to sell the Visa in its time?
Walk along with us down Memory Lane with some nostalgic folders and flyers.

  A half transparent envelope contained the mailing which announced the Visa to potential Dutch customers.  

 

 

 

 

A Belgian folder for the model year 1979.

 

 

 

Double spread from the same folder. Indeed, the hinges of the doors were actually not very solid. And, yes, a Visa is not at all pillarless.

 

 

 

Another double spread from the Belgian '79 brochure. Weird colours and styling hampered immediate succes of the Visa.

The Carte Noire (1979), which was based on the Super, was the first special edition of the Visa.  
The prospectus for Great-Britain, model year 1980, told British customers all about the "unique new technology" featured on the Visa.

 

 

 

 

Things got even more bizarre with the announcement of the
Visa Sextant. Are there any of these rare beasts left today?

 

 

 

 

 

The 1981 model year brought the somewhat more sporting Visa Super X (seen right). In first series guise, the X was produced for only just a few months and remained very exclusive.


 

 

 

 

 

Black with red stripes was hip for a short period in the early eighties.
For Mk III Capris, that is...

 

 

 

 

 

"Visa II, the car of today", told the Belgian brochure for 1982. The Visa started selling in a big way with the coming of the second generation.

 

 

 

 

 

 

The same folder showed an early group 5 rallye Visa. As the text predicted,
the Visa developed in a succesful class winner.

 

 

 

 

 

The year 1983 saw the extension of the series with a GT version, capable of 168 km/h. The GT is seen here in a French brochure from that year.

 

 

 

 

 

Flying high. The 1360 cc engine of the GT delivered 80 HP. The Super E produced no more than 50 HP. Needless to say, the GT differed in character totally.

 

 

 

 

 

 

Visa sales were high up in 1984. The Dutch importer knew and presented the Visa as "the leader".

 

 

 

 

 

A topless version, called décapotable or découvrable, was also launched for 1984. The open top Visa was based on the 11 RE.

The second generation Visa came in a variety of limited series. One of them was the Olympique, which was sold in 1984. It was equipped, among other things, with special upholstery and more fancy wheel plates. The Visa Voilá (above) was no more than a low budget series, sold in The Netherlands during the Amsterdam car show of 1985.
 
More special equipment was to come with the launch of the Platine (1983, above) and the West-End (1982, below). Both featured alloy wheels and different upholstery. The West-End also had a sun roof.  

 

 

 

 

 

For the 115 HP Visa GTI (left), presented in 1985, 190 km/h was possible. At the other end of the range the Visa Service (van) was positioned.

 

 

 

 

 

The Dutch folder for 1986. It was the last year a full range was sold. In 1986, the Visa's
successor AX was launched. In the years following, the Visa was gradually phased out.

 

 

 

 

 

 

Popular till the end was the Diesel engined Visa. With 60 HP and more than 150 km/h, it was suprisingly quick.

 

 

 

 

 

The Visa Leader (left) was one of the last special series of the Visa. Production of the Visa ceased in 1988, but the C15 van, which bases on the Visa, is produced by the Spanish Citroën factory until date.